Signal Brief
[SIGNAL BRIEF] Tariffs and Pricing: Tariff data: new-car MSRPs up 10.4%, $30B cost; import +$5K to $8.9K; $2,795 des
Tariff data: new-car MSRPs up 10.4%, $30B cost; import +$5K to $8.9K; $2,795 dest fee
Signal Brief
Tariff data: new-car MSRPs up 10.4%, $30B cost; import +$5K to $8.9K; $2,795 dest fee
[DEEP DIVE] New-Vehicle Sales / Affordability March's headline numbers look clean. J.D. Power and GlobalData pegged total SAAR at 16.0M units, retail volume hit the highest monthly total of 2026, and the full-year forecast didn't budge. But underneath that surface, a structural affordability problem is
The labor market just posted its worst hiring number in twelve years. Consumer confidence beat estimates anyway. Pay attention to the one that matters. Automotive Signal Intelligence | March 31, 2026 3-minute read The Headline That's Hiding the Story The Conference Board's Consumer Confidence Index came in
(And Why Automotive Should Be Paying Attention) For years, progress in commerce meant adding something. Another app. Another step. Another system layered on top of the last one. What’s happening now is the opposite. Progress is coming from integration, and from letting systems act instead of waiting. The future
An AI Breakthrough Is Underway And it has nothing to do with which model wins AI today is like a genius locked in a room. It has read every book ever written. It can explain almost anything. It can spot patterns no human could find. But it can’t open
After a year tracking markets, consumer behavior, and on-the-ground dealer economics, one conclusion stands out. 2026 is not a recovery year. It is a sorting year. The forces shaping demand are no longer cyclical. They are structural. What follows is a practical assessment of where pressure accumulates, where behavior changes,
Every Black Friday and Cyber Monday, the same headline shows up: “Record holiday spending!” It sounds like a booming consumer. But the truth is more complicated - and more important to understand. Here’s the full picture, in plain English. Why “Record Spending” Happens Almost Every Year There are two
Heads up to all dealership leaders: there’s a significant shift brewing in the card-processing world that could impact how you handle credit-card fees, surcharging and payment acceptance across sales, service and parts. It’s not massive overnight savings. But it does open the door to changes many dealers haven’
Something strange is happening in the American lunch line. Total restaurant spending keeps climbing, yet fast-casual leaders like Chipotle, Cava, and Sweetgreen, are losing their core audience: 25- to 35-year-olds. The paradox isn’t about food. It’s about confidence. The KPI Says “Up.” The Behavior Says “Pull Back.” According
McDonald’s didn’t lose the coffee case because of a spill. They lost because their policy hurt people - twice. First, it burned a customer. Then it burned the brand. Their employee manual told stores to hold coffee between 180°–190°F. That’s hot enough to cause third-degree
One of the cylinders in America’s consumer engine just coughed, and it wasn’t housing or credit cards, It was auto loans. According to the Federal Reserve Bank of New York, household debt reached $18.6 trillion in Q3 2025, up modestly from the prior quarter. Most categories ticked
There’s a strange irony in modern business: The louder someone laughs at a whiteboard, the less they probably understand what real problem-solving looks like. You’ve seen the type: quick to mock something “outdated,” even quicker to confuse “high-tech” with “high-performing.” But the truth? The world’s most advanced